Pirelli Foundation at the 19th Business Culture Week with a game of art and history
A Detective Thriller in the Archive: On the Traces of the Pirelli Cinturato is the title of the event put on by the Pirelli Foundation, in collaboration with the Dramatrà cultural association, for the 19th Business Culture Week, which took place on Wednesday 18 November 2020. About 170 people of all ages, including some secondary school classes, were taken on a highly original virtual tour. The participants, who were linked up from Italy and abroad, were divided into teams and used clues concealed in the corridors of the Pirelli Foundation archives to solve a series of puzzles.
During the game, the actor Carlo Alberto Montori played the part of engineer Klaus Pneumad, a researcher at the head of a rival company of Pirelli in the year 2120, who had come back in time to sabotage the development of the famous Pirelli Cinturato tyre, and thus eliminate his most formidable competitor. The teams managed to prevent the scientist from carrying out his plan by solving the enigmas through logic, mathematics and evidence that required the use of much creative thinking.
During the Business Culture Week, the Pirelli Foundation also put on TIME4CHILD Digital meetings, which focused on the theme of sustainability. This provided an opportunity to talk with children and teenagers about issues concerning the history of Pirelli, smart mobility and events put on by the company concerning the world of natural rubber, in a tight schedule of live online meetings and focus displays shown on a virtual stand.
A Detective Thriller in the Archive: On the Traces of the Pirelli Cinturato is the title of the event put on by the Pirelli Foundation, in collaboration with the Dramatrà cultural association, for the 19th Business Culture Week, which took place on Wednesday 18 November 2020. About 170 people of all ages, including some secondary school classes, were taken on a highly original virtual tour. The participants, who were linked up from Italy and abroad, were divided into teams and used clues concealed in the corridors of the Pirelli Foundation archives to solve a series of puzzles.
During the game, the actor Carlo Alberto Montori played the part of engineer Klaus Pneumad, a researcher at the head of a rival company of Pirelli in the year 2120, who had come back in time to sabotage the development of the famous Pirelli Cinturato tyre, and thus eliminate his most formidable competitor. The teams managed to prevent the scientist from carrying out his plan by solving the enigmas through logic, mathematics and evidence that required the use of much creative thinking.
During the Business Culture Week, the Pirelli Foundation also put on TIME4CHILD Digital meetings, which focused on the theme of sustainability. This provided an opportunity to talk with children and teenagers about issues concerning the history of Pirelli, smart mobility and events put on by the company concerning the world of natural rubber, in a tight schedule of live online meetings and focus displays shown on a virtual stand.
