The History of Italian Design on Show in Trieste
The exhibition Italy and Alliance Graphique Internationale: 25 Graphic Designers of the 20th Century opens today at the Magazzino delle Idee in Trieste. The event is curated by Carlo Vinti and organised by ERPAC, the Regional Authority for the Cultural Heritage of Friuli Venezia Giulia. The exhibition examines the work of twenty-five Italian graphic artists who have been members of AGI, the association that has brought together the top professionals in the graphics sector since 1951, and it is held in conjunction with the 70th Annual Congress of the Association, which runs from 19 to 23 September in Trieste.
Through the work of the twenty-five AGI designers, the exhibition retraces more than half a century of graphic design in Italy. The illustrious names naturally include some of the protagonists of Pirelli’s visual communication: from Riccardo Manzi to Bruno Munari, through to Bob Noorda and Pino Tovaglia, as well as Walter Ballmer, Erberto Carboni, Franco Grignani, and Albe Steiner.
The Pirelli Foundation is taking part in the exhibition with several original advertising materials, including sketches, posters, leaflets, brochures and shop-window signs from some of Pirelli’s finest advertising campaigns: Munari’s maze in the advertisement for Pirelli Coria soles, the man behind the wheel with a tyre over his eyes – the Ad occhi chiusi (“With eyes closed”) campaign – by Manzi, and Tovaglia and Catellani’s innovative Viaggiare sul sicuro (“I prefer to travel safely”) advertisement for the Pirelli Cinturato. And there is the amazing BS3 tyre logo designed in 1959 by Giulio Confalonieri and Ilio Negri. The Pirelli Foundation has also provided materials for the three thematic displays that show the work of the twenty-five designers against the backdrop of developments in graphics in Italy and around the world: an advertisement by Lora Lamm for a scooter tyre and one by Aldo Calabresi for the Inverno tyre.
The exhibition will run until 6 January 2023 and is accompanied by a catalogue published by Corraini Edizioni.
The exhibition Italy and Alliance Graphique Internationale: 25 Graphic Designers of the 20th Century opens today at the Magazzino delle Idee in Trieste. The event is curated by Carlo Vinti and organised by ERPAC, the Regional Authority for the Cultural Heritage of Friuli Venezia Giulia. The exhibition examines the work of twenty-five Italian graphic artists who have been members of AGI, the association that has brought together the top professionals in the graphics sector since 1951, and it is held in conjunction with the 70th Annual Congress of the Association, which runs from 19 to 23 September in Trieste.
Through the work of the twenty-five AGI designers, the exhibition retraces more than half a century of graphic design in Italy. The illustrious names naturally include some of the protagonists of Pirelli’s visual communication: from Riccardo Manzi to Bruno Munari, through to Bob Noorda and Pino Tovaglia, as well as Walter Ballmer, Erberto Carboni, Franco Grignani, and Albe Steiner.
The Pirelli Foundation is taking part in the exhibition with several original advertising materials, including sketches, posters, leaflets, brochures and shop-window signs from some of Pirelli’s finest advertising campaigns: Munari’s maze in the advertisement for Pirelli Coria soles, the man behind the wheel with a tyre over his eyes – the Ad occhi chiusi (“With eyes closed”) campaign – by Manzi, and Tovaglia and Catellani’s innovative Viaggiare sul sicuro (“I prefer to travel safely”) advertisement for the Pirelli Cinturato. And there is the amazing BS3 tyre logo designed in 1959 by Giulio Confalonieri and Ilio Negri. The Pirelli Foundation has also provided materials for the three thematic displays that show the work of the twenty-five designers against the backdrop of developments in graphics in Italy and around the world: an advertisement by Lora Lamm for a scooter tyre and one by Aldo Calabresi for the Inverno tyre.
The exhibition will run until 6 January 2023 and is accompanied by a catalogue published by Corraini Edizioni.
