Grandi imprese da mettere in mostra
23 October 2011
1872-1972 – One Hundred Years of Pirelli Visual Communication
23 October 2011
Flicking through the pages of this book, selected by Bob Noorda and illustrated with an extensive critical essay by Jole de Sanna, the reader sees the unfolding of an almost complete panorama of that which was the evolution of Italian graphics from 1872 to 1972.
Over half a thousand illustrations which reveal a line of development which is not just that of a company which advertises its products but of a country and its visual culture. From the adverts for the first tyres for velocipedes to the sophisticated projects of the Fifties and Sixties, it is the standard of quality which guides Pirelli communication.
Pirelli advertising moreover involves names of the calibre of Carboni, Savignac, Castellani, Munari, Armando Testa, Manzi, Engelmann, Noorda himself, Tovaglia and Fletcher: “the graphic design Olympus of that time” (Gillo Dorfles).
1872-1972 Cento anni di comunicazione visiva Pirelli
Edited by Bob Noorda and Vanni Scheiwiller
Libri Scheiwiller, Milano 1990.
Flicking through the pages of this book, selected by Bob Noorda and illustrated with an extensive critical essay by Jole de Sanna, the reader sees the unfolding of an almost complete panorama of that which was the evolution of Italian graphics from 1872 to 1972.
Over half a thousand illustrations which reveal a line of development which is not just that of a company which advertises its products but of a country and its visual culture. From the adverts for the first tyres for velocipedes to the sophisticated projects of the Fifties and Sixties, it is the standard of quality which guides Pirelli communication.
Pirelli advertising moreover involves names of the calibre of Carboni, Savignac, Castellani, Munari, Armando Testa, Manzi, Engelmann, Noorda himself, Tovaglia and Fletcher: “the graphic design Olympus of that time” (Gillo Dorfles).
1872-1972 Cento anni di comunicazione visiva Pirelli
Edited by Bob Noorda and Vanni Scheiwiller
Libri Scheiwiller, Milano 1990.
Bicocca University and its Territory: Memory and Design.
23 October 2011
This second volume in the series of Milano-Bicocca University publications completes the analysis launched with the first volume which came out in 2002 (La nascita di una università nuova: Milano-Bicocca. Dal lavoro di fabbrica alla fabbrica del sapere, Skira, Milano 2002), deepening and expanding the analysis of the local area of the new university and the relationships which are being created with the new institution as part of a wider and deeper transformation of the urban territory.
The editor outlines the landscape of the area, before, during and after the process of industrialisation which has been a feature of its economy.
La Bicocca e il suo territorio.
Memoria e progetto.
Edited by Elena dell’Agnese, published by Skira, 2005
This second volume in the series of Milano-Bicocca University publications completes the analysis launched with the first volume which came out in 2002 (La nascita di una università nuova: Milano-Bicocca. Dal lavoro di fabbrica alla fabbrica del sapere, Skira, Milano 2002), deepening and expanding the analysis of the local area of the new university and the relationships which are being created with the new institution as part of a wider and deeper transformation of the urban territory.
The editor outlines the landscape of the area, before, during and after the process of industrialisation which has been a feature of its economy.
La Bicocca e il suo territorio.
Memoria e progetto.
Edited by Elena dell’Agnese, published by Skira, 2005