Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Type | Documentary |
| Period | 1955 |
| Edition | Italiana |
| Abstract | Educational documentary on the use and maintenance of tyres for agricultural tractors and trailers |
| Topic | Fiat tractor farm carts giant tyres cart tyres |
| Categories | Products > Tyres > Giant tyres |
| Products > Tyres > Cart tyres | |
| Vehicles > Farm machinery > Tractors > Fiat tractor | |
| Vehicles > Farm carts | |
| Technical data | positive acetate base 16 mm colour |
| Length | 00:21:28 |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.