Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Type | Documentary |
| Period | 1980-1990 |
| Credits |
Cingoli, Giuliodirector Robecchi, Lucadirector of photography Ortiproduction company |
| Video production |
Olivati, Rita film editor Musumarra, Romano soundtrack composer Gizzi, Claudio soundtrack composer |
| Edition | Italiana |
| Abstract | Trip in the Algerian Sahara in an off-road Panda Blitz, a standard small-engine vehicle fitted with Pirelli MS, designed and built by the Schieppati workshops in Novate Milanese. Renato Bertella, Enzo Rossi, Umberto Berardi and Rodolfo Cecchini of the Schieppati Adventure Club participated in the trip. |
| Topic | MS Fiat Panda |
| Categories | Products > Tyres > Car tyres > MS |
| Vehicles > Automobiles > Fiat > Fiat Panda | |
| Technical data | positive acetate base 16 mm colour |
| Length | 00:20:00 |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.