Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Original title | Rally |
| Series | Rally |
| Type | Carosello |
| Period | 1972 - 1972 |
| Credits |
Sannia, Enricodirector RPA/ODMSproduction company |
| Video production |
Cipriani, Angela film editor |
| Edition | italiana |
| Abstract | shots of a race car on different road surfaces |
| Topic | Cinturato CN54 |
| Categories | Products > Tyres > Car tyres > Cinturato CN54 |
| Technical data | positive polyester 35 mm B/W |
| Length | 00:01:04 |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.