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To access the Historical Archive's documents and materials, please fill out the form to request an appointment.
| Object | Press proof |
| Name of the item | Advertisement for the Stelvio tyre |
| Title | Il mantello la mimetizza [The mantle camouflages it] |
| Author | Bonini, Ezio |
| Period | 1955 |
| Technical data | |
| Material and medium | Black-and-white letterpress |
| Categories | Products > Tyres > Car tyres > Stelvio |
| Advertising campaign | Campagna pubblicitaria pneumatico Stelvio 1955 |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.