Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Object | Press proof |
| Name of the item | Advertisement for the Rolle and the Cinturato tyres |
| Title | Per la Lancia Aurelia e per la Lancia Appia [For the Lancia Aurelia and the Lancia Appia] |
| Author | Calabresi, Aldo |
| Production sector | Direzione Propaganda Studio Boggeri |
| Period | 1957 |
| Technical data | |
| Material and medium | Black-and-white letterpress |
| Measurements | mm 580 x 215 |
| Categories | Products > Tyres > Car tyres > Cinturato |
| Products > Tyres > Car tyres > Rolle | |
| Vehicles > Automobiles > Lancia > Lancia Appia | |
| Vehicles > Automobiles > Lancia > Lancia Aurelia | |
| Advertising campaign | Campagna pubblicitaria Rolle, Stelvio, Cisa, Cinturato |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.