Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Object | Advertisement page |
| Name of the item | Advertisement for Pirelli motor scooter tyres and for Lastex elastic yarn |
| Title | Pneumatici Pirelli per motoscooter. Filati elastici Lastex per costumi da bagno della Pirelli Revere [Pirelli motor scooter tyres. Lastex elastic yarn for Pirelli Revere swimming costumes] |
| Production sector | Direzione Propaganda |
| Period | 1952 |
| Analytical data | |
| Description of the item | Advertisement page in Pirelli. Rivista d'informazione e di tecnica, no. 3, 1952 |
| Categories | Products > Tyres > Motor scooter tyres |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.