Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Object | Advertising page |
| Name of the item | Advertisement for the Cinturato CN54 tyre |
| Title | Cinturato CN54 Pirelli. Il pneumatico perfezionato dall'esperienza nei rallies |
| Production sector | Centro agency |
| Period | 1972 |
| Categories | Products > Tyres > Car tyres > Cinturato CN54 |
| Sport > Car races > Rally > 1000 minutes rally (Austria) | |
| Sport > Car races > Rally > Rally delle Alpi Orientali | |
| Sport > Car races > Rally > Tour de Corse | |
| Sport > Car races > Rally > Monte Carlo Rally | |
| Sport > Car races > Rally > Sanremo Rally | |
| Sport > Car races > Rally > Wiesbaden Rally | |
| Sport > Car races > Tour de Belgique | |
| Sport > Car races > Elba Rally | |
| Sport > Car races > Tulpen Rally |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.