Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Object | sketch for advertising campaign |
| Name of the item | Sketch for Pirelli bathing caps advertising campaign |
| Author | Bianchi, Alberto |
| Period | 17 April 1929 |
| Technical data | |
| Material and medium | Ink, charcoal and tempera on chamois paper |
| Measurements | mm 500 x 350 |
| Analytical data | |
| In print | Postarcards edited by "Edizioni Artistiche Pirelli", printed at G. Casati Printing Plant. The postcards belongs to a series of advertising materials created by the artist for Pirelli bathing caps, featuring six young women, each wearing different coloured clothing. |
| Bibliography | Bob Noorda-Vanni Scheiwiller, a cura di, 1872-1972 Cento anni di comunicazione visiva Pirelli, Scheiwiller, Milano 1990, p. 66, ill. |
| Categories | Products > Miscellaneous products > Sports articles > Bathing caps |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.