Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Object | sketch for advertising campaign |
| Name of the item | Sketch for Pirelli Superflex Stella Bianca tyre advertising campaign |
| Title | New Superflex Design. Pirelli Superflex Stella Bianca |
| Author | Bassi, Renzo |
| Period | 1932 |
| Technical data | |
| Material and medium | Tempera and collage on cardboard |
| Measurements | mm 368 x 270 |
| Analytical data | |
| In print | Postcard; blotting paper; cover of "L'Auto italiana", anno XIII, n. 18, 30 June 1932 |
| Categories | Products > Tyres > Car tyres > Stella Bianca |
| Products > Tyres > Car tyres > Superflex cord | |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.