Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Original title | "1913/3 Photo of Firemen at the Pirelli Milan/Bicocca factory, 2nd gymnastic/firefighting competition, Milan Arena, May 1913" |
| Inventory number | 988 |
| Category | Dossier |
| Period | May 1913 |
| Categories | Offices and factories > Milano-Bicocca |
| Sector and content | Two photographs of firemen of the Pirelli & C. factory in Milan-Bicocca at the 2nd Gymnastic-Firefighting Competition in May 1913 |
| Topic | Milano - Bicocca |
| Notes | Title attributed in the Historical Documents Register: "Envelope with 3 photos of firemen from the Pirelli factory for the 3rd Gymnastics Competition, Arena di Milano (May)" |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.