Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Original title | "Impermeabili Pirelli/modelli 1934 - 35" |
| Dossier | "1935/n 16 listini art vari 1 catalogo impermeabili (con immagini di Elio e Berretti)" |
| Inventory number | 1893 |
| Category | Catalogue |
| Period | between 1934 and 1935 |
| Categories | Products > Miscellaneous products > Clothing > Raincoats |
| Responsibility | Elio § Berretti author § author |
| Sector and content |
Illustrated catalogue of Pirelli raincoats for men, women and children (1934-1935 models), with drawings by Elio and Berretti. The catalogue was printed in 1934 by Barabino & Graeve in Genoa. |
| Topic | Raincoats |
| Notes | Title attributed in the Historical Documents Register: "Envelope with price lists and brochures for Misc. Articles and 1 Catalogue Raincoats" (title of file 1893, the item in question does not appear in the Historical Documents Register). Stamped: "Museo storico delle industrie Pirelli - Bicocca degli Arcimboldi |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.