Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Original title | "Letter from Alberto Pirelli to Giovanni Agnelli" |
| Inventory number | 851 |
| Category | Letter |
| Period | 14 January 1911 |
| Responsibility | Agnelli, Giovanni recipient Pirelli, Alberto author |
| Sector and content | Letter sent by Alberto Pirelli to Cav. Giovanni Agnelli, Managing Director of FIAT in Turin, concerning the promotional offer of a free insurance policy against damage to automobiles, to be coupled with the sale of Pirelli tyres |
| Notes | Title attributed in the Historical Documents Register: "Copy of a letter from Dott. Alberto Pirelli to Cav. Agnelli of FIAT about a free insurance policy combined with Pirelli tyres" |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.