Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Original title | "Dans les neiges de L'Illinois" |
| Dossier | "Febbraio/giugno 1908 9 foto del Raid New York/Parigi organizzato dal giornale "Le Matin" di Parigi Vettura italiana Zust munita di pneumatici Pirelli arriva seconda" |
| Inventory number | 766 |
| Category | Positive |
| Period | between February 1908 and March 1908 |
| Sector and content | 2 copies of the same photograph showing some members of the Automobile Club of America accompanying the competitors of the New York-Paris rally towards Chicago, Illinois, through the snow |
| Technical data | Gelatin-silver bromide/paper 47,8 x 29,1 / 48,1 x 32 B&W Reproductions of the original published in the magazine owned by Luigi Dal Corso of Noale (Venice) |
| Type of photo | Plain |
| Inscriptions | On the back of positive no. 1: "February March 1908/On the route of the New York-Paris car rally organised by 'Le Matin" newspaper of Paris the Italian car "Züst" fitted with "Pirelli" tyres and the French car De Dion - Bouton on "Michelin" tyres /The Italian car driven by Ing. Sartori, with Scarfoglio and Haaga, is the second after the American car in the lead. The French car driven by Bourcier Saïnt-Chaffray, in the rear with the German car "Protos" on "Dunlop" tyres driven by Maas together with Von [...] and Neuberger. Reproduction of the original of the proprietary magazine of Sig. Luigi Dal Corso of Noale (Venice)", in ink |
| Crests and stamps | On the back: stamped "Photograph Ancilotto/Noale (Venice)" |
| Notes | Title attributed in the Historical Documents Register: "Large envelope containing 9 photos of the New York/Paris rally (February/June 908)" (title of dossier 765, this item does not appear in the Historical Documents Register) |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.