Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Original title | "Autobus in servizio urbano a Zagabria, con gomme Pirelli" |
| Dossier | "1930/28 Foto: autocarri - autobus - rimorchi vetture ecc con pneumatici Pirelli" |
| Inventory number | 1634 |
| Category | Positive |
| Period | 1930 |
| Sector and content | Bus with Pirelli tyres in urban service in Zagreb |
| Technical data | Gelatin-silver bromide/paper Positive 21 x 14.7 B&W |
| Type of photo | Plain |
| Inscriptions | On the back: "ca. 1930/ Bus with Pirelli tyres in urban service in Zagreb", in ink and "48", in pencil |
| Notes | Title attributed in the Historical Documents Register: "Envelope with 28 photos: Trucks - Buses - Trailers - Cars etc., with Pirelli tyres" (title of file 1634, this item does not appear in the Historical Documents Register) |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.