Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (29) |
| Author | Foto Cera |
| Period | 30 September 1950 - 01 October 1950 |
| General description of the subject | Final of the second Gran Premio Pirelli on 1 October 1950: the event was won by Alfo Ferrari, followed by Arrigo Padovan and Giancarlo Zucchetti. The photos show various moments of the race: the operations carried at La Gazzetta dello Sport in Milan on the day before the race (licences checked, numbers withdrawn, seal-clamping, distribution of the tubular tyres), various stages of the race and the prize-giving ceremony for the winner. |
| Technical data | B/W gelatin silver bromide/paper 29 Positives - 18 x 24 cm - |
| People | Binda, Alfredo Rodoni, Adriano Pozzo, Arturo Ferrari, Alfo Belloni, Gaetano Coppi, Fausto Padovan, Arrigo Spotti, Luigi |
| Categories | Sport > Cycling races > Pirelli Amateur Grand Prix |
| Image 1 di 29 | |
| Number | 1_33_426 |
| Definition | print on paper |
| Full description of the subject | Alfredo Binda with some other people: the photo was probably taken at La Gazzetta dello Sport, where the seals were clamped, licences checked and numbers withdrawn |
| Measurements | 18,2 x 24 cm ca. |
| Image 1 di 29 | |
| Number | 1_33_427 |
| Definition | print on paper |
| Full description of the subject | Two cyclists with a mechanic at the distribution of tubular tyres: three Pirelli Specialissimo Corsa tubular tyres, made available to each finalist |
| Measurements | 18 x 24,4 cm ca. |
| Image 1 di 29 | |
| Number | 1_22_428 |
| Definition | print on paper |
| Full description of the subject | Some people, race organisers, members of the jury and cyclists: the photo was probably taken at La Gazzetta dello Sport |
| Measurements | 18,1 x 24,1 cm ca. |
| Image 1 di 29 | |
| Number | 1_33_429 |
| Definition | print on paper |
| Full description of the subject | A cyclist at the distribution of tubular tyres |
| Measurements | 18,2 x 23,9 cm ca. |
| Image 1 di 29 | |
| Number | 1_33_430 |
| Definition | print on paper |
| Full description of the subject | The meeting place of the cyclists and of those accompanying them at the Arena Civica in Milan, before the start of the race |
| Measurements | 18,3 x 24,1 cm ca. |
| Image 1 di 29 | |
| Number | 1_33_431 |
| Definition | print on paper |
| Full description of the subject | The meeting place of the cyclists and of those accompanying them at the Arena Civica in Milan, before the start of the race |
| Measurements | 18,3 x 24 cm ca. |
| Image 1 di 29 | |
| Number | 1_33_432 |
| Definition | print on paper |
| Full description of the subject | Two cyclists at the Arena Civica in Milan, before the start of the race |
| Measurements | 24,4 x 18 cm ca. |
| Image 1 di 29 | |
| Number | 1_33_433 |
| Definition | print on paper |
| Full description of the subject | Arturo Pozzo, a Pirelli director and the mind behind the Gran Premio Pirelli, Alfredo Binda, a former cycling champion and organiser of the event, with Adriano Rodoni, chairman of the Unione Velocipedistica Italiana (U.V.I.) |
| Measurements | 18 x 23,9 cm ca. |
| Image 1 di 29 | |
| Number | 1_33_434 |
| Definition | print on paper |
| Full description of the subject | Cyclists and the cars following the race going by in Piazza Cordusio in Milan |
| Measurements | 18 x 24,4 cm ca. |
| Image 1 di 29 | |
| Number | 1_33_435 |
| Definition | print on paper |
| Full description of the subject | Some cyclists with Alfredo Binda, probably before the start of the race |
| Measurements | 18 x 24,4 cm ca. |
| Image 1 di 29 | |
| Number | 1_33_436 |
| Definition | print on paper |
| Full description of the subject | Cyclists going by in Piazza del Duomo in Milan |
| Measurements | 24,4 x 18 cm ca. |
| Image 1 di 29 | |
| Number | 1_33_437 |
| Definition | print on paper |
| Full description of the subject | The start: the starter, Arturo Pozzo, starting the race. The photo shows Viale Monza in Milan, on the corner of Via Valtorta: the buildings in the photo no longer exist |
| Measurements | 18 x 24,4 cm ca. |
| Image 1 di 29 | |
| Number | 1_33_438 |
| Definition | print on paper |
| Full description of the subject | Cyclists at the start with Alfredo Binda, Arturo Pozzo and Adriano Rodoni |
| Measurements | 18 x 24,5 cm ca. |
| Image 1 di 29 | |
| Number | 1_33_439 |
| Definition | print on paper |
| Full description of the subject | Cyclists going by in Malgrate (Lecco): the Azzone Visconti bridge can be seen in the background |
| Measurements | 18,4 x 24 cm ca. |
| Image 1 di 29 | |
| Number | 1_33_440 |
| Definition | print on paper |
| Full description of the subject | Cyclists at the start: the photo shows Viale Monza in Milan on the corner with Via Valtorta: the buildings in the photo are no longer extant |
| Measurements | 18 x 24,4 cm ca. |
| Image 1 di 29 | |
| Number | 1_33_441 |
| Definition | print on paper |
| Full description of the subject | Cyclists going by in Malgrate (Lecco): the Azzone Visconti bridge can be seen in the background |
| Measurements | 18,3 x 24 cm ca. |
| Image 1 di 29 | |
| Number | 1_33_442 |
| Definition | print on paper |
| Full description of the subject | Cyclists going by in Malgrate (Lecco): the Azzone Visconti bridge can be seen in the background |
| Measurements | 18,4 x 24,1 cm ca. |
| Image 1 di 29 | |
| Number | 1_33_443 |
| Definition | print on paper |
| Full description of the subject | Cyclists going by on Lake Lugano |
| Measurements | 18,3 x 24 cm ca. |
| Image 1 di 29 | |
| Number | 1_33_444 |
| Definition | print on paper |
| Full description of the subject | Cyclists going by on Lake Lugano |
| Measurements | 18,3 x 24 cm ca. |
| Image 1 di 29 | |
| Number | 1_33_445 |
| Definition | print on paper |
| Full description of the subject | Cyclists going by |
| Measurements | 18 x 24,4 cm ca. |
| Image 1 di 29 | |
| Number | 1_33_446 |
| Definition | print on paper |
| Full description of the subject | Cyclists going by |
| Measurements | 18,3 x 24,1 cm ca. |
| Image 1 di 29 | |
| Number | 1_33_447 |
| Definition | print on paper |
| Full description of the subject | Arturo Pozzo and Adriano Rodoni at the Velodromo Vigorelli: on the table is the Trofeo Pirelli (awarded to the top-qualifying club among the first five to cross the line), the Coppa Pirelli (awarded to the winner's club) and the Targa Pirelli (awarded to the regional committee with the greatest number of cyclists in the first ten over the line) |
| Measurements | 18 x 24,3 cm ca. |
| Image 1 di 29 | |
| Number | 1_33_448 |
| Definition | print on paper |
| Full description of the subject | Cyclists going by in Cittiglio (Varese), where the feed station was located |
| Measurements | 18,1 x 23,9 cm ca. |
| Image 1 di 29 | |
| Number | 1_33_449 |
| Definition | print on paper |
| Full description of the subject | Arturo Pozzo and Adriano Rodoni at the Velodromo Vigorelli: on the table is the Trofeo Pirelli (awarded to the top-qualifying club among the first five to cross the line), the Coppa Pirelli (awarded to the winner's club) and the Targa Pirelli (awarded to the regional committee with the greatest number of cyclists in the first ten over the line) |
| Measurements | 18 x 24,4 cm ca. |
| Image 1 di 29 | |
| Number | 1_33_450 |
| Definition | print on paper |
| Full description of the subject | The winner of the race, Alfo Ferrari, at the Velodromo Vigorelli with Alfredo Binda (on the right) and Gaetano Belloni (on the left), a cycling champion of the 1910s and 1920s |
| Measurements | 18,3 x 24,1 cm ca. |
| Image 1 di 29 | |
| Number | 1_33_451 |
| Definition | print on paper |
| Full description of the subject | The winner Alfo Ferrari, at the Velodromo Vigorelli, with other people |
| Measurements | 18,1 x 23,9 cm ca. |
| Image 1 di 29 | |
| Number | 1_33_452 |
| Definition | print on paper |
| Full description of the subject | The winner Alfo Ferrari with other people, including the cycling champion Fausto Coppi, who was at the Vigorelli to take part in a track race as part of a cycling meeting |
| Measurements | 18 x 23,9 cm ca. |
| Image 1 di 29 | |
| Number | 1_33_453 |
| Definition | print on paper |
| Full description of the subject | The winner Alfo Ferrari at the Velodromo Vigorelli, with other people, among whom the following can be seen: Alfredo Binda, Arturo Pozzo, the cyclist Arrigo Padovan of the Nicolò Biondo of Carpi, the runner-up, and the cyclist Luigi Spotti |
| Measurements | 18,3 x 24 cm ca. |
| Image 1 di 29 | |
| Number | 1_33_454 |
| Definition | print on paper |
| Full description of the subject | The cyclist Alfo Ferrari, winner of the second Gran Premio Pirelli |
| Measurements | 23,5 x 15,5 cm ca. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.