Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (3) |
| Author | Cera |
| Period | 19 March 1951 |
| General description of the subject | The 42nd Milano-Sanremo, on 19 March 1951: the event was won by Louison Bobet, who raced with the Stella-Dunlop team, followed by Pierre Barbotin with Stella-Dunlop and Loretto Petrucci with Bianchi-Pirelli. The photos show some moments of the race and the arrival of the winner. |
| Technical data | B/W gelatin silver bromide/paper 3 Positives - 18 x 24 cm - |
| People | Bobet, Louison |
| Categories | Sport > Cycling races > Milano-Sanremo |
| Image 1 di 3 | |
| Number | 1_6_102 |
| Definition | print on paper |
| Full description of the subject | Cyclists going by in Alassio, Liguria |
| Measurements | 18,2 x 23,9 cm ca. |
| Image 1 di 3 | |
| Number | 1_6_103 |
| Definition | print on paper |
| Full description of the subject | The arrival of the winner: the cyclist Louison Bobet |
| Measurements | 17,8 x 23,5 cm ca. |
| Image 1 di 3 | |
| Number | 1_6_104 |
| Definition | print on paper |
| Full description of the subject | Cyclists going by in Laigueglia, Liguria |
| Measurements | 18,1 x 24 cm ca. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.