Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (2) |
| Author | Anonimo Mattinzoli, Arturo |
| Period | 18 June 1950 |
| General description of the subject | Qualifying race in the Marche held on 18 June 1950 for the final of the second Gran Premio Pirelli: the event was won by Mario Rosario. The photos show the winner of the race and the his jersey. |
| Technical data | B/W gelatin silver bromide/paper 1 Positive - 13 x 13 cm - 1 Positive - 14 x 18 cm - |
| People | Rosario, Mario |
| Categories | Sport > Cycling races > Pirelli Amateur Grand Prix |
| Image 1 di 2 | |
| Number | 1_33_244 |
| Definition | print on paper |
| Author | Anonimo |
| Full description of the subject | A shirt with the words "Sangiorgese Porto S. Giorgio": worn by the winner of the elimination race in the Marche, Mario Rosario |
| Measurements | 17,8 x 13 cm ca. |
| Image 1 di 2 | |
| Number | 1_33_245 |
| Definition | print on paper |
| Author | Mattinzoli, Arturo |
| Full description of the subject | A group of cyclists from different sports clubs: an arrow points to the winner of the elimination race in the Marche, Mario Rosario |
| Measurements | 14,3 x 8,2 cm ca. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.