Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (6) |
| Author | Binda, M. |
| Period | 02 July 1950 |
| General description of the subject | Qualifying race in Switzerland held on 2 July 1950 for the final of the second Gran Premio Pirelli. The photos show stages of the race and moments after it. |
| Technical data | B/W gelatin silver bromide/paper 6 Positives - 10 x 14 cm - |
| Categories | Sport > Cycling races > Pirelli Amateur Grand Prix |
| Image 1 di 6 | |
| Number | 1_33_304 |
| Definition | print on paper |
| Full description of the subject | A car going by, behind the cyclists |
| Measurements | 10,2 x 14,4 cm ca. |
| Image 1 di 6 | |
| Number | 1_33_305 |
| Definition | print on paper |
| Full description of the subject | The car used for following the cyclists during the race and the people on board, probably mechanics |
| Measurements | 14,3 x 10,2 cm ca. |
| Image 1 di 6 | |
| Number | 1_33_306 |
| Definition | print on paper |
| Full description of the subject | A cyclist and a mechanic in front of two cars with Pirelli posters |
| Measurements | 10,2 x 14,2 cm ca. |
| Image 1 di 6 | |
| Number | 1_33_307 |
| Definition | print on paper |
| Full description of the subject | Cyclists going by, followed by a car with a Pirelli poster |
| Measurements | 10,2 x 14,4 cm ca. |
| Image 1 di 6 | |
| Number | 1_33_308 |
| Definition | print on paper |
| Full description of the subject | The winner of the race with other people |
| Measurements | 10,2 x 14,2 cm ca. |
| Image 1 di 6 | |
| Number | 1_33_309 |
| Definition | print on paper |
| Full description of the subject | The winner with other people: there are many cars with the Pirelli poster |
| Measurements | 10,2 x 14,2 cm ca. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.