Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Various materials (31 positives and 3 negatives) (34) |
| Author | Publifoto |
| Period | 1960s |
| Place taken | Milan |
| General description of the subject | The interior of the Pirelli Centre: among other things, there are also pictures of the visitors' entrance and of the boardroom; there are also photos of offices, including those of the chairman, the vice-chairman and the offices of the Direzione Propaganda (advertising) |
| Technical data |
13 Positives - 10 x 15 cm - B/W - gelatin silver bromide/paper 18 Positives - 9 x 12 cm - B/W - gelatin silver bromide/paper 3 Negatives - 10 x 13 cm - B/W - gelatin silver bromide/film (acetate) |
| Categories | Offices and factories > Pirelli tower |
| Image 1 di 31 | |
| Number | 1105 |
| Definition | print on paper |
| Full description of the subject | The Chairman's and Vice-Chairman's office |
| Measurements | 10,5 x 15,1 cm ca. |
| Image 1 di 31 | |
| Number | 1400 |
| Definition | print on paper |
| Full description of the subject | An office area for managers |
| Measurements | 10,5 x 14,6 |
| Image 1 di 31 | |
| Number | 1401 |
| Definition | print on paper |
| Full description of the subject | An office area for managers |
| Measurements | 10,5 x 15 cm ca. |
| Image 1 di 31 | |
| Number | 27771 |
| Definition | negative |
| Full description of the subject | The hall on the first floor, for the reception of visitors: the entrance is on the Piazza Duca d'Aosta |
| Measurements | 10 x 12,8 cm ca. |
| Image 1 di 31 | |
| Number | 1900 |
| Definition | contact sheet |
| Author | Publifoto (attribuito) |
| Full description of the subject | Corridor: on some floors the corridor runs the length of the building |
| Measurements | 9 x 12,2 cm ca. |
| Image 1 di 31 | |
| Number | 1901 |
| Definition | contact sheet |
| Author | Publifoto (attribuito) |
| Full description of the subject | Corridor: on some floors the corridor runs the length of the building |
| Measurements | 9 x 12,3 cm ca. |
| Image 1 di 31 | |
| Number | 1902 |
| Definition | contact sheet |
| Author | Publifoto (attribuito) |
| Full description of the subject | Corridor: on some floors the corridor runs the length of the building |
| Measurements | 12,2 x 9 cm ca. |
| Image 1 di 31 | |
| Number | 1903 |
| Definition | contact sheet |
| Author | Publifoto (attribuito) |
| Full description of the subject | Detail of the boardroom table |
| Measurements | 8,7 x 11,2 cm ca. |
| Image 1 di 31 | |
| Number | 1300 |
| Definition | contact sheet |
| Author | Publifoto (attribuito) |
| Full description of the subject | The boardroom viewed from the reception room |
| Measurements | 9,2 x 12 cm ca. |
| Image 1 di 31 | |
| Number | 1301 |
| Definition | contact sheet |
| Author | Publifoto (attribuito) |
| Full description of the subject | The boardroom viewed from the reception room |
| Measurements | 9 x 12,2 cm ca. |
| Image 1 di 31 | |
| Number | 1302 |
| Definition | contact sheet |
| Author | Publifoto (attribuito) |
| Full description of the subject | The boardroom viewed from the reception room |
| Measurements | 9,1 x 12,2 cm ca. |
| Image 1 di 31 | |
| Number | 1104 |
| Definition | contact sheet |
| Author | Publifoto (attribuito) |
| Full description of the subject | The Chairman's and Vice-Chairman's office |
| Measurements | 9 x 12,2 cm ca. |
| Image 1 di 31 | |
| Number | 1202 |
| Definition | contact sheet |
| Author | Publifoto (attribuito) |
| Full description of the subject | The office of a managing director |
| Measurements | 9 x 12,2 cm ca. |
| Image 1 di 31 | |
| Number | 1402 |
| Definition | print on paper |
| Full description of the subject | An office area for managers |
| Measurements | 10,5 x 15,1 cm ca. |
| Image 1 di 31 | |
| Number | 1403 |
| Definition | print on paper |
| Full description of the subject | An office area for managers |
| Measurements | 10,5 x 15 cm ca. |
| Image 1 di 31 | |
| Number | 1500 |
| Definition | contact sheet |
| Full description of the subject | The floor with the Propaganda Pirelli offices |
| Measurements | 9,1 x 12 cm ca. |
| Image 1 di 31 | |
| Number | 1501 |
| Definition | contact sheet |
| Full description of the subject | The floor with the Propaganda Pirelli offices |
| Measurements | 9 x 12,2 cm ca, |
| Image 1 di 31 | |
| Number | 1502 |
| Definition | contact sheet |
| Full description of the subject | The floor with the Propaganda Pirelli offices |
| Measurements | 9 x 12,2 cm ca. |
| Image 1 di 31 | |
| Number | 1503 |
| Definition | contact sheet |
| Full description of the subject | The floor with the Propaganda Pirelli offices |
| Measurements | 8,9 x 12,2 cm ca. |
| Image 1 di 31 | |
| Number | 1618 |
| Definition | contact sheet |
| Full description of the subject | The hall on the first floor, for the reception of visitors: the entrance is on the Piazza Duca d'Aosta |
| Measurements | 9 x 12,2 cm ca. |
| Image 1 di 31 | |
| Number | 1619 |
| Definition | print on paper |
| Full description of the subject | The main cashier's office |
| Measurements | 10,5 x 14,7 cm ca. |
| Image 1 di 31 | |
| Number | 1606 |
| Definition | print on paper |
| Full description of the subject | The hall on the first floor, for the reception of visitors: the entrance is on the Piazza Duca d'Aosta |
| Measurements | 10,3 x 15 cm ca. |
| Image 1 di 31 | |
| Number | 1607 |
| Definition | print on paper |
| Full description of the subject | The bust of Giovan Battista Pirelli in the foyer on the first floor |
| Measurements | 10,2 x 15 cm ca. |
| Image 1 di 31 | |
| Number | 1608 |
| Definition | print on paper |
| Full description of the subject | The hall on the first floor, for the reception of visitors: the entrance is on the Piazza Duca d'Aosta |
| Measurements | 11,7 x 14,7 cm ca. |
| Image 1 di 31 | |
| Number | 1609 |
| Definition | print on paper |
| Full description of the subject | The hall on the first floor, for the reception of visitors: the entrance is on the Piazza Duca d'Aosta |
| Measurements | 10,5 x 15 cm ca. |
| Image 1 di 31 | |
| Number | 1610 |
| Definition | print on paper |
| Full description of the subject | A waiting room in the entrance hall for visitors |
| Measurements | 11,7 x 14,8 cm ca. |
| Image 1 di 31 | |
| Number | 1611 |
| Definition | print on paper |
| Full description of the subject | The hall on the first floor, for the reception of visitors: the entrance is on the Piazza Duca d'Aosta |
| Measurements | 10,5 x 15 cm ca. |
| Image 1 di 31 | |
| Number | 1612 |
| Definition | print on paper |
| Full description of the subject | The hall on the first floor, for the reception of visitors: the entrance is on the Piazza Duca d'Aosta |
| Measurements | 10,5 x 15 cm ca. |
| Image 1 di 31 | |
| Number | 1613 |
| Definition | contact sheet |
| Full description of the subject | A waiting room in the entrance hall for visitors |
| Measurements | 9 x 12,2 cm ca. |
| Image 1 di 31 | |
| Number | 1614 |
| Definition | contact sheet |
| Full description of the subject | A waiting room in the entrance hall for visitors |
| Measurements | 8,9 x 12,2 cm ca. |
| Image 1 di 31 | |
| Number | 1615 |
| Definition | contact sheet |
| Full description of the subject | Night view of the forecourt and entrance from Piazza Duca d'Aosta |
| Measurements | 8,9 x 18,1 cm ca. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.