Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (9) |
| Author | Foto Cera |
| Period | 29 September 1951 - 30 September 1951 |
| General description of the subject | Final of the third Gran Premio Pirelli on 30 September 1951: the event was won by Nino De Filippis, followed by Gianni Ghidini and Marcello Pellegrini. The photos show the operations carried out at La Gazzetta dello Sport, in Milan, the day before the race (licences being checked, numbers withdrawn, seal-clamping, distribution of the tubular tyres) and stages of the race. |
| Technical data | B/W gelatin silver bromide/paper 8 Positives - 18 x 24 cm - 1 Positive - 17 x 17 cm - |
| Categories | Sport > Cycling races > Pirelli Amateur Grand Prix |
| Image 1 di 8 | |
| Number | 1_33_727 |
| Definition | print on paper |
| Full description of the subject | Some trophies of the Gran Premio Pirelli: the Pirelli Challenge Trophy (awarded to the cycling federation of the first-placed foreign cyclist), the Silver Trophy (awarded to the top-qualifying club among the first five to cross the line) and the Coppa Pirelli (awarded to the winner's club) |
| Measurements | 24,1 x 18,1 cm ca. |
| Image 1 di 8 | |
| Number | 1_33_728 |
| Definition | print on paper |
| Full description of the subject | Checking the licences and withdrawing the numbers: pre-race operations at La Gazzetta dello Sport |
| Measurements | 24 x 18,2 cm ca. |
| Image 1 di 8 | |
| Number | 1_33_729 |
| Definition | print on paper |
| Full description of the subject | Pre-race operations at La Gazzetta dello Sport |
| Measurements | 23,9 x 18,1 cm ca. |
| Image 1 di 8 | |
| Number | 1_33_730 |
| Definition | print on paper |
| Full description of the subject | The distribution of tubular tyres at La Gazzetta dello Sport |
| Measurements | 23,9 x 18,1 cm ca. |
| Image 1 di 8 | |
| Number | 1_33_731 |
| Definition | print on paper |
| Full description of the subject | The headquarters of La Gazzetta dello Sport where the pre-race operations take place: checking the licences, the withdrawal of the numbers, clamping the seals and the distribution of tubular tyres |
| Measurements | 16,5 x 21,3 cm ca. e 16,5 x 16,5 cm ca. |
| Image 1 di 8 | |
| Number | 1_33_733 |
| Definition | print on paper |
| Full description of the subject | Tubular tyres being given to a Swiss cyclist at La Gazzetta dello Sport |
| Measurements | 23,8 x 18,2 cm ca. |
| Image 1 di 8 | |
| Number | 1_33_734 |
| Definition | print on paper |
| Full description of the subject | Cyclists going by in Piazza del Duomo in Milan |
| Measurements | 18,1 x 24,1 cm ca. |
| Image 1 di 8 | |
| Number | 1_33_735 |
| Definition | print on paper |
| Full description of the subject | Cyclists going by in Piazza del Duomo in Milan |
| Measurements | 24,1 x 18,2 cm ca. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.