Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (6) |
| Author | Foto Calcagni |
| Period | June 1955 |
| Place taken | Milan |
| General description of the subject | Views of the area of the "Brusada", the first Pirelli factory: demolition work on the buildings has begun. The Pirelli Centre will rise up in the area |
| Technical data | B/W gelatin silver bromide/paper 6 Positives - 7 x 7 cm - |
| Categories | Offices and factories > Milano - Ponte Seveso |
| Image 1 di 6 | |
| Number | 11766 |
| Definition | contact sheet |
| Full description of the subject | The demolition of the "Brusada" seen from inside the area where the factory once stood: The buildings giving onto Via Filzi can be seen |
| Measurements | 6,9 x 7,7 cm ca. |
| Image 1 di 6 | |
| Number | 11767 |
| Definition | contact sheet |
| Full description of the subject | The demolition of the "Brusada", from Piazza Duca d'Aosta |
| Measurements | 6,6 x 7,2 cm ca. |
| Image 1 di 6 | |
| Number | 11768 |
| Definition | contact sheet |
| Full description of the subject | The demolition of the "Brusada", from Piazza Duca d'Aosta |
| Measurements | 6,9 x 7,2 cm ca. |
| Image 1 di 6 | |
| Number | 11769 |
| Definition | contact sheet |
| Full description of the subject | The demolition of the "Brusada" seen from inside the area where the factory once stood |
| Measurements | 6,8 x 7,1 cm ca. |
| Image 1 di 6 | |
| Number | 11772 |
| Definition | contact sheet |
| Full description of the subject | The demolition of the "Brusada" seen from inside the area where the factory once stood |
| Measurements | 6,6 x 7,1 cm ca. |
| Image 1 di 6 | |
| Number | 11773 |
| Definition | contact sheet |
| Full description of the subject | The demolition of the "Brusada" seen from inside the area where the factory once stood: The central station of Milan can be seen in the background |
| Measurements | 6,8 x 7,1 cm ca. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.