Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Various materials (6 positives and 2 negatives) (8) |
| Author | Millanta, Corrado Ricordi |
| Period | 15 August 1948 |
| Place taken | Pescara |
| General description of the subject | The seventeenth Pescara Grand Prix, held on 15 August 1948: moments of the race, refuelling station and Pirelli banners along the racetrack. The event was won by Alberto Ascari in a Maserati. |
| Technical data |
3 Positives - 12 x 18 cm - B/W - gelatin silver bromide/paper 3 Positives - 6 x 9 cm - B/W - gelatin silver bromide/paper 2 Negatives - 9 x 12 cm - B/W - gelatin silver bromide/film (acetate) |
| People | Cortese, Franco Biondetti, Clemente Bernabei, Inico |
| Categories | Sport > Car races > Circuito di Pescara |
| Sport > Car races > Pescara Grand Prix | |
| Vehicles > Automobiles > Cisitalia | |
| Vehicles > Automobiles > Ferrari | |
| Related articles | Romanzo di una invenzione che ha fatto correre il mondo (Pirelli. Rivista di informazione e di tecnica) |
| Image 1 di 3 | |
| Number | 1_1A_17 |
| Definition | print on paper |
| Author | Ricordi |
| Full description of the subject | The driver Franco Cortese in a Ferrari |
| Measurements | 6,7 x 9 cm ca. |
| Image 1 di 3 | |
| Number | 1_1A_18 |
| Definition | print on paper |
| Author | Ricordi |
| Full description of the subject | The driver Clemente Biondetti, in his Ferrari, overtaking Inico Bernabei in a Cisitalia 1200 |
| Measurements | 6,7 x 9 cm ca. |
| Image 1 di 3 | |
| Number | 1_1A_19 |
| Definition | print on paper |
| Author | Ricordi |
| Full description of the subject | A stack of Pirelli tyres at the Cappelle refuelling point: the picture was published in the "Pirelli" magazine (Year II, no. 3, May-June 1949, p. 17) |
| Measurements | 6,8 x 8,7 cm ca. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.