Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (12) |
| Author | Anonimo |
| Period | May 1949 |
| Place taken | Monza |
| General description of the subject | Pirelli banners and advertisements in the Parco di Monza, on the stands and along the side of the racetrack |
| Technical data |
12 Positives - 12 x 17 cm - B/W - gelatin silver bromide/paper |
| Image 1 di 3 | |
| Number | 1_2A_6 |
| Definition | print on paper |
| Full description of the subject | Pirelli banners on the stands and advertisements along the racetrack |
| Measurements | 12,2 x 17 cm ca. |
| Image 1 di 3 | |
| Number | 1_2A_13 |
| Definition | print on paper |
| Full description of the subject | Pirelli banner on the time board |
| Measurements | 17,2 x 12,1 cm ca. |
| Image 1 di 3 | |
| Number | 1_2A_14 |
| Definition | print on paper |
| Full description of the subject | A "Pirelli - The Victory Tyre" banner |
| Measurements | 12,2 x 17 cm ca. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.