Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Single photo |
| Definition of the object | Positive (1) |
| Author | Publifoto |
| Period | 16 May 1953 |
| Place taken | Naples |
| People | Milano, Ettore |
| Categories | Sport > Cycling races > Giro d'Italia |
| Related articles | Fotocronaca del 36° Giro d'Italia (Fatti e Notizie) |
| Image 1 di 1 | |
| Definition | gelatin silver bromide/paper |
| Full description of the subject | The 36th Giro d'Italia held from 12 May to 2 June 1953: the event was won by Fausto Coppi, who raced with the Bianchi team, followed by Hugo Koblet of Guerra and Pasquale Fornara of Bottecchia. The photo shows the cyclist Ettore Milan, winner of the fifth stage of the race, Roccaraso-Naples, on his victory lap: the picture was published in "Fatti e Notizie" (Year IV, no 6, June 1953, p. 4) |
| Measurements | 24,6 x 18,1 cm |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.