Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Various materials (1 positive and 1 negative) (2) |
| Author | Costa, Paolo |
| Period | 07 May 1950 |
| Place taken | Modena |
| General description of the subject | The 1st Modena Grand Prix held on the track of the new Aerautodromo, which was inaugurated on 7 May 1950 with this race: the event was won by Alberto Ascari in a Ferrari 166 F2 fitted with Pirelli Stella Bianca tyres. The event had previously been held on city streets, as the Circuito di Modena race. |
| Technical data |
1 Positive - 18 x 24 cm - B/W - gelatin silver bromide/paper 1 Negative - 10 x 12 cm - B/W - gelatin silver bromide/film (acetate) |
| People | Ascari, Alberto |
| Categories | Products > Tyres > Car tyres > Stella Bianca |
| Sport > Car races > Circuito di Modena | |
| Sport > Car races > Modena Grand Prix | |
| Vehicles > Automobiles > Ferrari > Ferrari 166 F2 | |
| Related articles | L'alfa รจ tornata alle corse (Pirelli. Rivista di informazione e di tecnica) |
| Image 1 di 1 | |
| Number | 62602 |
| Definition | print on paper |
| Full description of the subject | The driver Alberto Ascari receives the trophy after winning the first Modena Grand Prix: the picture was published in Pirelli magazine (Year III, no. 3, May-June 1950, p. 14) |
| Measurements | 18 x 23 cm ca. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.