Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (3) |
| Author | Ricordi |
| Period | 08 May 1949 |
| Place taken | Ferrara |
| General description of the subject | The 1st Circuito Motociclistico di Ferrara held on 8 May 1949: views of the route with Pirelli advertising banners. The event was won by Bruno Ruffo on Moto Guzzi in the 250cc class and by Enrico Lorenzetti on Moto Guzzi in the 500cc. |
| Technical data | B/W gelatin silver bromide/paper 3 Positives - 6 x 9 cm - |
| Categories | Sport > Motorcycle races > Circuito Motociclistico di Ferrara |
| Image 1 di 1 | |
| Number | 1_4A_179 |
| Definition | contact sheet |
| Full description of the subject | The stands with a Pirelli "Victory Tyre" advertising banner |
| Measurements | 6,3 x 8,7 cm ca. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.