Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (3) |
| Author | Ricordi |
| Period | 22 May 1949 |
| Place taken | Voghera |
| General description of the subject | The 1949 Circuito Motociclistico di Voghera held on 22 May: views of the route with Pirelli advertising banners. |
| Technical data | B/W gelatin silver bromide/paper 3 Positives - 6 x 9 cm - |
| Categories | Sport > Motorcycle races > Circuito Motociclistico di Voghera |
| Image 1 di 2 | |
| Number | 1_4A_184 |
| Definition | contact sheet |
| Full description of the subject | Motorcyclists at the start: a Pirelli "Victory Tyre" advertising banner on the stands |
| Measurements | 6,2 x 8,6 cm ca. |
| Image 1 di 2 | |
| Number | 1_4A_185 |
| Definition | contact sheet |
| Full description of the subject | View of a stretch of the route: a Pirelli advertising banner on the bridge |
| Measurements | 6,1 x 8,5 cm ca. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.