Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Various materials (14 positives and 13 negatives) (27) |
| Author | Publifoto |
| Period | 21 October 1961 |
| Place taken | Milan |
| General description of the subject | The 55th Giro di Lombardia on 21 October 1961 with the start at the Pirelli Centre in Milan: the event was won by Vito Taccone, who raced with the Atala-Pirelli team, followed by Imerio Massignan and Renzo Fontona with Legnano. The photos show the preparations for the race at the Pirelli Centre and the start of the race. |
| Technical data |
1 Positive - 13 x 5 cm - B/W - gelatin silver bromide/paper 13 Positives - 6 x 6 cm - B/W - gelatin silver bromide/paper 13 Positives - 6 x 6 cm - B/W - gelatin silver bromide/film (acetate) |
| Categories | Sport > Cycling races > Giro di Lombardia |
| Image 1 di 14 | |
| Number | 63447 |
| Definition | print on paper |
| Full description of the subject | The start of the race from the Pirelli Centre: the picture was published in the "Pirelli" magazine (Year XIV, no. 6, November-December 1961, p. 25) |
| Measurements | 13,3 x 5,2 cm ca. |
| Image 1 di 14 | |
| Number | 63448 |
| Definition | negative |
| Full description of the subject | Bicycles and riders in the entrance courtyard of the Pirelli Centre |
| Measurements | 6,2 x 6,1 cm ca. |
| Image 1 di 14 | |
| Number | 63449 |
| Definition | negative |
| Full description of the subject | Cyclists of the Carpano and Faema teams in the courtyard of the Pirelli Centre |
| Measurements | 6,4 x 6,1 cm ca. |
| Image 1 di 14 | |
| Number | 63450 |
| Definition | negative |
| Full description of the subject | Cyclists in the courtyard of the Pirelli Centre |
| Measurements | 6 x 6,1 cm ca. |
| Image 1 di 14 | |
| Number | 63451 |
| Definition | negative |
| Full description of the subject | A cyclist of the Faema team in the courtyard of the Pirelli Centre |
| Measurements | 6,2 x 6,1 cm ca. |
| Image 1 di 14 | |
| Number | 63452 |
| Definition | negative |
| Full description of the subject | The cyclists signing the start sheet |
| Measurements | 6,1 x 6,1 cm ca. |
| Image 1 di 14 | |
| Number | 63453 |
| Definition | negative |
| Full description of the subject | Cyclists of the various cycling teams in the entrance hall of the Pirelli Centre: Pirelli advertising posters can be seen behind them. The central station can be seen in the background |
| Measurements | 6,3 x 6,1 cm ca. |
| Image 1 di 14 | |
| Number | 63454 |
| Definition | negative |
| Full description of the subject | Cyclists of the various cycling teams in the entrance hall of the Pirelli Centre: Pirelli advertising posters can be seen behind them |
| Measurements | 6,4 x 6,1 cm ca. |
| Image 1 di 14 | |
| Number | 63455 |
| Definition | negative |
| Full description of the subject | The cyclists' bicycles in the courtyard of the Pirelli Centre |
| Measurements | 6,2 x 6,2 cm ca. |
| Image 1 di 14 | |
| Number | 63456 |
| Definition | negative |
| Full description of the subject | A cyclist of the Fides team in the courtyard of the Pirelli Centre |
| Measurements | 6,2 x 6,1 cm ca. |
| Image 1 di 14 | |
| Number | 63457 |
| Definition | negative |
| Full description of the subject | The cyclists in the courtyard of the Pirelli Centre before the start of the race |
| Measurements | 6,1 x 6,1 cm ca. |
| Image 1 di 14 | |
| Number | 63458 |
| Definition | negative |
| Full description of the subject | The cyclists in the courtyard of the Pirelli Centre before the start of the race |
| Measurements | 6,1 x 6,1 cm ca. |
| Image 1 di 14 | |
| Number | 63459 |
| Definition | negative |
| Full description of the subject | Two cyclists in the courtyard of the Pirelli Centre |
| Measurements | 6,4 x 6,2 cm ca. |
| Image 1 di 14 | |
| Number | 63460 |
| Definition | negative |
| Full description of the subject | The start of the race from the Pirelli Centre |
| Measurements | 6,3 x 6,2 cm ca. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.