Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Various materials (15 positives and 2 negatives) (15) |
| Author | Bertazzini, Luigi Publifoto MOISIO |
| Period | January 1952 |
| General description of the subject | 1952 Algiers-Cape Town Rally won by the Fiat Campagnola team fitted with Pirelli (Paolo Butti, sports driver, Domenico Racca, Fiat tester and Aldo Pennelli, Incom film operator) |
| Technical data |
15 positives - 23.5 x 17.5; 24.5 x 18; 14 x 16; 18 x 14; 18 x 13; 17.5 x 14; 18.5 x 24 - B/W - gelatin silver bromide/paper 2 negatives - 12 x 9 - B/W - gelatin silver bromide/glass |
| People | Paolo, Butti Racca, Domenico Pennelli, Aldo |
| Categories | Sport > Car races > Algiers-Cape Town Rally |
| Vehicles > Automobiles > Fiat > Fiat Campagnola |
| Image 1 di 15 | |
| Number | 2269 |
| Definition | print on paper |
| Full description of the subject | Thirteen guests at a table during the Algiers-Cape Town Rally in 1952. In view is driver Paolo Butti. |
| Image 1 di 15 | |
| Number | 5628 |
| Definition | print on paper |
| Full description of the subject | A Fiat Campagnola fitted with Pirelli tyres and with plate number 127012.TO, with a sticker which reads "ALGIERS-CAPE TOWN AND RETURN" on the left side of the car body. |
| Image 1 di 15 | |
| Number | 5627 |
| Definition | print on paper |
| Full description of the subject | Driver Paolo Butti surrounded by a crowd of onlookers checks the engine of the Fiat Campagnola fitted with Pirelli tyres during the Algiers-Cape Town Rally in 1952. |
![A group of people pose next to a Fiat Campagnola fitted with Pirelli tyres, with a sticker which reads [...] AND RETURN on the right side of the car body during the Algiers-Cape Town Rally in 1952.](https://www.fondazionepirelli.org/archivio-storico/dm_0/PIRELLI/pirellixDamsPhoto001/thumb/IT/PIRELLI/FT0001/0000005043/IT.PIRELLI.FT0001.0000005043.0006.jpg "A group of people pose next to a Fiat Campagnola fitted with Pirelli tyres, with a sticker which reads [...] AND RETURN on the right side of the car body during the Algiers-Cape Town Rally in 1952.")
| Image 1 di 15 | |
| Number | 5630 (1) |
| Definition | print on paper |
| Full description of the subject | A group of people pose next to a Fiat Campagnola fitted with Pirelli tyres, with a sticker which reads "[...] AND RETURN" on the right side of the car body during the Algiers-Cape Town Rally in 1952. |
![A group of people pose next to a Fiat Campagnola fitted with Pirelli tyres, with a sticker which reads ALGIERS-CAPE TOWN [...] on the left side of the car body during the Algiers-Cape Town Rally in 1952. In view is driver Paolo Butti.](https://www.fondazionepirelli.org/archivio-storico/dm_0/PIRELLI/pirellixDamsPhoto001/thumb/IT/PIRELLI/FT0001/0000005043/IT.PIRELLI.FT0001.0000005043.0007.jpg "A group of people pose next to a Fiat Campagnola fitted with Pirelli tyres, with a sticker which reads ALGIERS-CAPE TOWN [...] on the left side of the car body during the Algiers-Cape Town Rally in 1952. In view is driver Paolo Butti.")
| Image 1 di 15 | |
| Number | 5630 (2) |
| Definition | print on paper |
| Full description of the subject | A group of people pose next to a Fiat Campagnola fitted with Pirelli tyres, with a sticker which reads "ALGIERS-CAPE TOWN [...]" on the left side of the car body during the Algiers-Cape Town Rally in 1952. In view is driver Paolo Butti. |
| Image 1 di 15 | |
| Number | 5630 (3) |
| Definition | print on paper |
| Full description of the subject | Driver Paolo Butti poses seated on the bonnet of the Fiat Campagnola fitted with Pirelli tyres during the Algiers-Cape Town Rally in 1952. |
| Image 1 di 15 | |
| Number | 5629 (1) |
| Definition | print on paper |
| Full description of the subject | A group of people pose next to a Fiat Campagnola fitted with Pirelli tyres, with a sticker which reads "ALGIERS-CAPE TOWN AND RETURN" on the right side of the car body during the Algiers-Cape Town Rally in 1952. In view is driver Paolo Butti. |
| Image 1 di 15 | |
| Number | 5629 (2) |
| Definition | print on paper |
| Full description of the subject | Driver Paolo Butti, Incom camera operator Aldo Pennelli and a woman in front of the Fiat Campagnola during the Algiers-Cape Town Rally in 1952. |
| Image 1 di 15 | |
| Number | 5629 (3) |
| Definition | print on paper |
| Full description of the subject | Driver Paolo Butti, Incom camera operator Aldo Pennelli and a man with his back turned during the Algiers-Cape Town Rally in 1952. |
| Image 1 di 15 | |
| Number | 5631 (2) |
| Definition | print on paper |
| Full description of the subject | A boy poses next to the Fiat Campagnola during the Algiers-Cape Town Rally in 1952. |
![Driver Paolo Butti, a man [Domenico Racca] and a woman pose next to the Fiat Campagnola during the Algiers-Cape Town Rally in 1952.](https://www.fondazionepirelli.org/archivio-storico/dm_0/PIRELLI/pirellixDamsPhoto001/thumb/IT/PIRELLI/FT0001/0000005043/IT.PIRELLI.FT0001.0000005043.0014.jpg "Driver Paolo Butti, a man [Domenico Racca] and a woman pose next to the Fiat Campagnola during the Algiers-Cape Town Rally in 1952.")
| Image 1 di 15 | |
| Number | 5631 (3) |
| Definition | print on paper |
| Full description of the subject | Driver Paolo Butti, a man [Domenico Racca] and a woman pose next to the Fiat Campagnola during the Algiers-Cape Town Rally in 1952. |
| Image 1 di 15 | |
| Number | 5632 (1) |
| Definition | print on paper |
| Full description of the subject | Incom camera operator Aldo Pennelli and a woman next to the Fiat Campagnola used during the Algiers-Cape Town Rally in 1952. Behind the woman is a sign that reads "TROPIQUE du CANCER". |
| Image 1 di 15 | |
| Number | 5632 (2) |
| Definition | print on paper |
| Full description of the subject | A woman behind the Fiat Campagnola used during the Algiers-Cape Town Rally in 1952, next to a sign that reads "TROPIQUE du CANCER". |
| Image 1 di 15 | |
| Number | 5632 c/39 s/50 |
| Definition | negative on plate |
| Full description of the subject | A woman next to the Fiat Campagnola used during the Algiers-Cape Town Rally in 1952, surrounded by a group of people. |
| Image 1 di 15 | |
| Number | 5631 c/39 s/49 |
| Definition | negative on plate |
| Full description of the subject | Incom camera operator Aldo Pennelli, standing with a woman next to the Fiat Campagnola used during the Algiers-Cape Town Rally in 1952, films some remains of bones. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.