Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (2) |
| Author | Photo: Cera |
| Period | [December][1950] |
| Place taken | Milan |
| General description of the subject | Views of the Pirelli stand set up for the 28th International Cycle and Motorcycle Show in 1951, displaying bicycle and motorcycle tyres |
| Technical data |
Positive - 23.7 x 18 - B/W - gelatin silver bromide/paper |
| Categories | Exhibitions and trade fairs > Milan Bicycle and Motorcycle Show |
| Products > Tyres > Motorcycle tyres | |
| Products > Tyres > Bycicle tyres |
| Image 1 di 1 | |
| Number | 3145 |
| Definition | print on paper |
| Full description of the subject | View of the Pirelli stand showing a display of cycle and motorcycle tyres on a metal stand. Background: infographs on the 2nd Pirelli Cycling Grand Prix and the words: "II Pirelli Amateur Cycling Grand Prix 1950 Kilometres raced: 3,191.00 Number of racers: 1,388-Prize: L.4,000,000". |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.