Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (5) |
| Author | Kettel, Max photo: Hofmann Publifoto |
| Period | from 20 March 1952 to 30 March 1952 |
| Place taken | Geneva, Switzerland |
| General description of the subject | Views of the Pirelli stand at the 22nd Geneva International Motor Show in 1952. Display of various types of tyres for motorcycles, cars and velocipedes as well as elastic couplings and other accessories. In some images other Pirelli products can be seen, including those by SAGA (Società Applicazioni Gomma Antivibranti) in foam rubber and vinyl leatherette. Other images show the stands of Aspi Tamini and Gebr. Moser & Co., displaying trucks fitted with Pirelli tyres. |
| Technical data |
1 Positive - 24 x 19 - B/W - gelatin silver bromide/paper 1 Positive - 24 x 17.5 - B/W - gelatin silver bromide/paper 3 Positives - 23.5 x 18.2 - B/W - gelatin silver bromide/paper |
| Categories | Exhibitions and trade fairs > Geneva Motor Show |
| Image 1 di 1 | |
| Number | 3206 |
| Definition | print on paper |
| Full description of the subject | View of the Pirelli stand. Display of tyres for cycles, motorcycles, cars, agricultural machinery and industrial vehicles. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.