Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (9) |
| Author | Ancillotti & C. Publifoto |
| Period | from 5 January 1952 to 15 January 1952 |
| Place taken | Vigevano |
| General description of the subject | Views of the Pirelli stand at the 15th Vigevano Footwear Show in 1952. Clealry visible are the SIGMA-ROMA stand and the Coria sole stand displaying a wide range of footwear. The advertisement was created using the poster for "Camminate Pirelli" made by Ermanno Scopinich in 1948. One image shows a sketch of the stand installation. |
| Technical data |
4 Positives - 23.5 x 17.5 - B/W - gelatin silver bromide/paper 3 Positives - 28.5 x 22.5 - B/W - gelatin silver bromide/paper 1 Positive - 16.5 x 13 - B/W - gelatin silver bromide/paper 1 Slide - 12 x 10 - colour - colour slides |
| Categories | Exhibitions and trade fairs > Vigevano Footwear Fair |
| Products > Miscellaneous products > Footwear > Soles > Coria |
| Image 1 di 2 | |
| Number | 2220 |
| Definition | print on paper |
| Full description of the subject | View of the Coria soles stand. Display of soles and footwear. |
| Image 1 di 2 | |
| Number | 2002 |
| Definition | slide |
| Full description of the subject | View of the Coria soles stand. Display of soles and footwear. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.