Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (3) |
| Period | August 1952 |
| Place taken | Stockholm |
| General description of the subject | Views of the stand of Pirelli and subsidiary TEAT set up for the S. Erik Fair in Stockholm, 1952. Some products are clearly recognisable including: tyres, the Meo Romeo cat of Bruno Munari, gloves and safety equipment, food containers and flooring and insulation materials. |
| Technical data |
Positives - 21.5 x 17.4 - B/W - gelatin silver bromide/paper |
| Categories | Exhibitions and trade fairs > Stockholm Trade Fair |
| Image 1 di 1 | |
| Number | 5233 |
| Definition | print on paper |
| Full description of the subject | View of the Pirelli stand at the S. Erik Fair in Stockholm, 1952 Display of tyres, rubber items, a "Meo Romeo" foam rubber toy and food containers. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.