Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (4) |
| Period | 1952 |
| Place taken | Messina |
| General description of the subject | View of several stands with Pirelli products set up by "F.lli Carifi" for the Messina Fair in 1952. Display of foam rubber items and Superga footwear. |
| Technical data |
1 Positive - 22.8 x 18.2 - B/W - gelatin silver bromide/paper 1 Positive - 19 x 18 - B/W - gelatin silver bromide/paper 2 Positives - 23.5 x 18.5 - B/W - gelatin silver bromide/paper |
| Categories | Exhibitions and trade fairs > Messina Trade Fair |
| Products > Miscellaneous products > Footwear > Soles | |
| Products > Miscellaneous products > Latex materials > Gommapiuma |
| Image 1 di 2 | |
| Number | 7390 |
| Definition | print on paper |
| Full description of the subject | Display of foam rubber items: seats and mattresses. On the wall in the background is an advertising panel with the words: "the whole world rests on Pirelli foam rubber". |
| Image 1 di 2 | |
| Number | 7393 |
| Definition | print on paper |
| Full description of the subject | View of the Superga stand set up by retailer "F.lli Carifi". Display of footwear. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.