Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (7) |
| Author | Rognoni photo: G.Talice Publifoto |
| Period | from 12 April 1953 to 29 April 1953 |
| Place taken | Milan |
| General description of the subject | Views of several Pirelli stands set up for the 31st Milan Trade Fair in 1953 Display of Pigomma toys, Pirelli silicon rubber insulated cables and a number of machines for television and telegraph broadcasting. |
| Technical data |
5 Positives - 23.7 x 18 - B/W - gelatin silver bromide/paper 1 Positive - 23 x 17 - B/W - gelatin silver bromide/paper 1 Positive - 23 x 17.6 - B/W - gelatin silver bromide/paper |
| Categories | Exhibitions and trade fairs > Fiera Campionaria di Milano |
| Products > Cables | |
| Products > Miscellaneous products > Toys > Foam-rubber toys > Meo Romeo | |
| Products > Miscellaneous products > Toys > Rempel toys > Bamby | |
| Products > Miscellaneous products > Toys > Balls |
| Image 1 di 2 | |
| Number | 6308 |
| Definition | print on paper |
| Full description of the subject | View of the Pigomma stand. Display of toys in Pirelli foam rubber. Exhibit of display cabinet posters: "thanks for the ball daddy" and "Rempel toys". |
| Image 1 di 2 | |
| Number | 6333 |
| Definition | print on paper |
| Full description of the subject | View of the Sirti stand. Display of machinery for television broadcasts. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.