Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (16) |
| Author | Photo: Cargnel Photo: Bianchi Italfoto Piccini Publifoto |
| Period | from 8 March 1953 to 16 March 1953 |
| Place taken | Verona |
| General description of the subject | View of the Pirelli stand set up for the 55th Verona International Fair in 1953. Display of various types of tubes such as the Frutpress for spraying orchards, hoses and tyres for agricultural machinery. Scale reproductions and draft sketches for the project by architect Luigi Gargantini. |
| Technical data |
12 Positives - 23.5 x 18 - B/W - gelatin silver bromide/paper 2 Positive - 24 x 17.5 - B/W - gelatin silver bromide/paper 2 Slides - 12.5 x 10 - colour - colour slides |
| Categories | Exhibitions and trade fairs > Verona International Fair of Agriculture |
| Products > Miscellaneous products > Technical articles > Hoses > Carburite hoses | |
| Products > Miscellaneous products > Technical articles > Hoses > Cord hoses | |
| Products > Miscellaneous products > Technical articles > Hoses > Marlpress hoses | |
| Products > Miscellaneous products > Technical articles > Hoses > Press hoses | |
| Products > Miscellaneous products > Sailing > Inflatable dinghies |
| Image 1 di 6 | |
| Number | 6035 |
| Definition | print on paper |
| Full description of the subject | Partial view of the Pirelli stand's reinforced concrete gangway. In the pool below is a display of Pirelli dinghies. |
| Image 1 di 6 | |
| Number | 6089 |
| Definition | print on paper |
| Full description of the subject | Partial view of a Pirelli stand. Display of various types of tubes for agriculture. |
| Image 1 di 6 | |
| Number | 19479 |
| Definition | print on paper |
| Full description of the subject | Front view of the reinforced concrete structure built for the Pirelli stand. Several visitors walk along the gangway. |
| Image 1 di 6 | |
| Number | 5862 |
| Definition | print on paper |
| Full description of the subject | View of the reinforced concrete structure built for the Pirelli stand. Several visitors walk along the gangway. |
| Image 1 di 6 | |
| Number | 6050 |
| Definition | slide |
| Image 1 di 6 | |
| Number | 6051 |
| Definition | slide |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.