Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Various materials (10) |
| Author | Publifoto |
| Period | from 28 November 1953 to 8 December 1953 |
| Place taken | Milan |
| General description of the subject | View of the Pirelli stand set up for the 31st Cycle and Motorcycle Show in 1953, displaying bicycle and motorcycle tyres. The installation is focused on showcasing Pirelli victories over the history of international cycling through portraits of great champions, from Giovanni Brunero to Fausto Coppi, and illustrating the Pirelli inner tube manufacturing process, on moving panels. In view are Domenico Piemontesi and Girardengo. One image shows Mr. Pozzo with some delegates (unidentified) visiting the Pirelli stand. |
| Technical data |
6 prints on paper - 23.5 x 17.8 - B/W - gelatin silver bromide/paper 1 print on paper - 24 x 18 - B/W - gelatin silver bromide/paper 1 negative - 12.5 x 10 - B/W - gelatin silver bromide/film (polyester) 2 negatives - 7 x 5.5 - B/W - gelatin silver bromide/film (polyester) |
| Categories | Exhibitions and trade fairs > Milan Bicycle and Motorcycle Show |
| Products > Tyres > Motorcycle tyres | |
| Products > Tyres > Bycicle tyres |
| Image 1 di 2 | |
| Number | 7355 |
| Definition | print on paper |
| Full description of the subject | View of one of the stand's perimeter columns showing information on Pirelli's cycling and motorcycling victories from 1953. |
| Image 1 di 2 | |
| Number | 7356 |
| Definition | print on paper |
| Full description of the subject | Partial view of the Pirelli stand. Display of motorcycle tyres. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.