Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (2) |
| Author | Publifoto |
| Period | from 14 March 1953 to 22 March 1953 |
| Place taken | Turin |
| General description of the subject | View of the Pirelli stand set up for the 24th Turin Cycle and Motorcycle Show in 1953. Display of tyres and other products for cycles and motorcycles. |
| Technical data |
Positives - 23.8 x 17.8 - B/W - gelatin silver bromide/paper |
| Categories | Exhibitions and trade fairs > Turin Bicycle and Motorcycle Show |
| Products > Tyres > Motorcycle tyres | |
| Products > Tyres > Bycicle tyres |
| Image 1 di 1 | |
| Number | 6062 |
| Definition | print on paper |
| Full description of the subject | Side view of the Pirelli stand set up with a circuit on which mannequins/racers are racing. In the foreground a panel which reads "4th int. cycling G.P. Pirelli". |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.