Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (6) |
| Author | Publifoto |
| Period | from 6 January 1953 to 18 January 1953 |
| Place taken | Vigevano |
| General description of the subject | View of the Pirelli stand at the 16th Vigevano International Footwear Market Show in 1953. Display of Coria soles and a wide range of footwear. |
| Technical data |
Positives - 23.5 x 17 - B/W - gelatin silver bromide/paper 2 slides - 10.5 x 12 - colour - colour slides |
| Categories | Exhibitions and trade fairs > Vigevano Footwear Fair |
| Products > Miscellaneous products > Footwear > Soles > Coralba | |
| Products > Miscellaneous products > Footwear > Soles > Coria |
| Image 1 di 1 | |
| Number | 6330 |
| Definition | print on paper |
| Full description of the subject | View of the Pirelli Coria stand. Display of footwear. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.