Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (6) |
| Author | Photo: Cera Publifoto |
| Period | from 15 October 1953 to 31 October 1953 |
| Place taken | Milan |
| General description of the subject | Views of the Pirelli stand at the Milan Fair for the Triennial Fire Safety Show in 1953. Visit of the Mayor of Milan, Virgilio Ferrari, and the Prefect, Ernesto Giulio Cappa, accompanied by Dr. Bulli on the opening day. Display of safety items manufactured by the company: tubes, breathing apparatus, masks and other fire safety materials. Display of Linoleum fire-retardant products .
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| Technical data |
4 Positives - 23.5 x 17.5 - B/W - gelatin silver bromide/paper 2 slides - 12.5 x 10 - colour - colour slides |
| People | Ferrari, Virgilio Bulli |
| Categories | Exhibitions and trade fairs > Triennale Firefighting Exhibition |
| Products > Miscellaneous products > Protective masks | |
| Products > Miscellaneous products > Technical articles > Fireproof seals |
| Image 1 di 3 | |
| Number | 7190 |
| Definition | print on paper |
| Full description of the subject | View of the Pirelli stand. Display of fire safety items. |
| Image 1 di 3 | |
| Number | 7190 |
| Definition | slide |
| Full description of the subject | View of the Pirelli stand. Display of fire safety items. |
| Image 1 di 3 | |
| Number | 7351 |
| Definition | slide |
| Full description of the subject | General view of the Pirelli stand. Display of rubber materials and masks for personal protection. Linoleum stand in the background. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.