Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (10) |
| Author | Campora Tecnifoto Super Foto |
| Period | from 30 May 1953 to 14 June 1953 |
| Place taken | Genoa |
| General description of the subject | Views of the Pirelli stand set up for the Genoa Outdoor Life Show in 1953 External daytime and nighttime panoramic views of the stand. Display of foam rubber products from Azienda Sapsa. The company's advertising panels and logo are mounted onto an iron stand. The Mayor and the Prefect of Genoa visit the inside of the Pirelli stand. |
| Technical data |
4 Positives - 24 x 18 - B/W - gelatin silver bromide/paper 1 Positive - 23.5 x 16.5 - B/W - gelatin silver bromide/paper 1 Positive - 23.5 x 17 - B/W - gelatin silver bromide/paper 4 Positives - 23.5 x 18 - B/W - gelatin silver bromide/paper |
| Categories | Exhibitions and trade fairs > Genoa Outdoor Life Fair |
| Products > Miscellaneous products > Latex materials > Gommapiuma |
| Image 1 di 3 | |
| Number | 7374 |
| Definition | print on paper |
| Full description of the subject | External nighttime view of the Pirelli Sapsa stand View of the metal stand supporting the Pirelli sign. |
| Image 1 di 3 | |
| Number | 7378 |
| Definition | print on paper |
| Full description of the subject | External nighttime view of the Pirelli Sapsa stand Display of foam rubber items. |
| Image 1 di 3 | |
| Number | 7381 |
| Definition | print on paper |
| Full description of the subject | The Prefect and the Mayor of Genoa visit the the Pirelli Sapsa stand. Display of foam rubber materials. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.