Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (6) |
| Author | Publifoto |
| Period | from 27 November 1954 to 8 December 1954 |
| Place taken | Milan |
| General description of the subject | Views of the Pirelli stand designed by Piero Ottinetti for the 32nd Cycle and Motorcycle Show in 1954, displaying cycle and motorcycle tyres, accessories for motorcycles, scooters and bicycles and padding for seats. Photograph panels showing the cycle championship race. Display showing the bicycle of Fausto Coppi, winner of the Giro d'Italia and the Tour de France in 1952. Reproduction of the design sketch for the Pirelli installation. |
| Technical data |
5 prints on paper - 24 x 18 - B/W - gelatin silver bromide/paper 1 print on paper - 23 x 17.5 - B/W - gelatin silver bromide/paper |
| People | Coppi, Fausto |
| Categories | Exhibitions and trade fairs > Milan Bicycle and Motorcycle Show |
| Products > Tyres > Motorcycle tyres | |
| Products > Tyres > Bycicle tyres |
| Image 1 di 3 | |
| Number | 10370 |
| Definition | photographic print |
| Full description of the subject | Rendering of the Pirelli stand setup design by the architect Ottinetti |
| Image 1 di 3 | |
| Number | 10555 |
| Definition | photographic print |
| Full description of the subject | General view of the Pirelli stand. Display of cycle and motorcycle tyres and historic bicycles of several champions. |
![Arrigo Castellani, [Mr. Pozzo] and some visitors observing the vintage bicycles on display](https://www.fondazionepirelli.org/archivio-storico/dm_0/PIRELLI/pirellixDamsPhoto001/thumb/Archivio_storico/sezione_fotografica/Bassa_risoluzione/Prop2/Bassa_Fiere/Prop2_FieraCicloMilano_1954_10764.jpg "Arrigo Castellani, [Mr. Pozzo] and some visitors observing the vintage bicycles on display")
| Image 1 di 3 | |
| Number | 10764 |
| Definition | photographic print |
| Full description of the subject | Arrigo Castellani, [Mr. Pozzo] and some visitors observing the vintage bicycles on display |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.