Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (7) |
| Author | Photo: Cera Photo: Velox Faggioni Vigevano Publifoto |
| Period | from 5 January 1954 to 17 January 1954 |
| Place taken | Vigevano |
| General description of the subject | Views of the Pirelli stand at the 17th Vigevano International Footwear Market Show in 1954. Display of the Coria and Sigma stands. Visit from several celebrities. |
| Technical data |
2 Positive - 24 x 17.5 - B/W - gelatin silver bromide/paper 2 Positives - 23.5 x 17.5 - B/W - gelatin silver bromide/paper 1 Positive - 23.5 x 17.2 - B/W - gelatin silver bromide/paper 1 Positive - 23.5 x 18 - B/W - gelatin silver bromide/paper 1 slide - 12.5 x 10 - colour - colour slides |
| Categories | Exhibitions and trade fairs > Vigevano Footwear Fair |
| Products > Miscellaneous products > Footwear > Soles > Coria | |
| Products > Miscellaneous products > Footwear > Heels |
| Image 1 di 3 | |
| Number | 8369 |
| Definition | print on paper |
| Full description of the subject | General view of the Pirelli stand displaying items from Sapsa and Sigma. Display of footwear and accessories. |
| Image 1 di 3 | |
| Number | 8367 |
| Definition | print on paper |
| Full description of the subject | View of the Sigma stand. Display of soles and half heels. |
| Image 1 di 3 | |
| Number | 8374 |
| Definition | slide |
| Full description of the subject | Partial view of the Pirelli stand. Display of Coria soles, heels and half heels. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.