Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (7) |
| Author | Photo: Velox Faggioni Vigevano |
| Period | from 6 January 1955 to 16 January 1955 |
| Place taken | Vigevano |
| General description of the subject | View of the Pirelli stand at the 18th Vigevano International Footwear Market Show in 1955. Display of products from Azienda Articoli Tecnici and Sapsa: Coria, Coralba and Coriacrep soles. To the side are several "miplac" covered panels displaying Coralba plates, Alpina, Aprica and Appia soles and rubber heels. The positives also include a copy of the draft sketch of the installation. |
| Technical data |
3 Positive - 24 x 18 - B/W - gelatin silver bromide/paper 1 Positive - 23 x 17.5 - B/W - gelatin silver bromide/paper 1 Positive - 24 x 18.5 - B/W - gelatin silver bromide/paper 2 Positive - 24.5 x 18.2 - B/W - gelatin silver bromide/paper |
| People | Coppi, Fausto |
| Categories | Exhibitions and trade fairs > Vigevano Footwear Fair |
| Products > Miscellaneous products > Footwear > Soles > Alpina | |
| Products > Miscellaneous products > Footwear > Soles > Appia | |
| Products > Miscellaneous products > Footwear > Soles > Aprica | |
| Products > Miscellaneous products > Footwear > Soles > Coralba | |
| Products > Miscellaneous products > Footwear > Soles > Coria > Coriacrep | |
| Products > Miscellaneous products > Footwear > Heels | |
| Products > Miscellaneous products > Synthetic materials > Leather > Salpa |
| Image 1 di 2 | |
| Number | 11345 |
| Definition | print on paper |
| Full description of the subject | Front view of the Pirelli stand. Display showing footwear, soles and heels. On the wall, at the top, is a silhouette of a sole with wording "Coriacrep", "Coria", "Coralba". Display of "Camminate" display posters made by Bruno Munari and "Coria" by Joan Jordan. |
| Image 1 di 2 | |
| Number | s.n. |
| Definition | print on paper |
| Full description of the subject | Front view of the pavilion in which the Pirelli stand is installed. On the back wall is the Pirelli Coria sole. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.