Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (11) |
| Author | Photographer: Clari Publifoto |
| Period | from 12 April 1956 to 27 April 1956 |
| Place taken | Milan |
| General description of the subject | View of several Pirelli stands set up for the 34th Milan Trade Fair in 1956. Display of products from Sapsa, Pigomma, Azienda Seregno. |
| Technical data |
11 Positives - 23.5 x 17.5 - B/W - gelatin silver bromide/paper |
| Categories | Exhibitions and trade fairs > Fiera Campionaria di Milano |
| Products > Miscellaneous products > Household articles > Mattresses | |
| Products > Miscellaneous products > Water sports equipments and sailing > Diving masks | |
| Products > Miscellaneous products > Flippers | |
| Products > Miscellaneous products > Diving suits | |
| Products > Miscellaneous products > Sports articles | |
| Products > Miscellaneous products > Sailing > Inflatable dinghies | |
| Products > Miscellaneous products > Latex materials > Gommapiuma | |
| Products > Miscellaneous products > Synthetic materials > Coverings > Viniltex |
| Image 1 di 2 | |
| Number | 14760 |
| Definition | print on paper |
| Full description of the subject | View of the Pirelli stand set up outside the fair pavilion. Display of items for underwater sports. |
| Image 1 di 2 | |
| Number | 13818 |
| Definition | print on paper |
| Full description of the subject | View of the Pirelli Sapsa "foam rubber" stand. Display of mattresses, pillows and wall coverings in "Viniltex". Stand designed by the architect, Roberto Menghi. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.