Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Single photo |
| Definition of the object | Positive (1) |
| Author | Anonymous |
| Period | October 1956 |
| Place taken | Paris/France |
| Categories | Exhibitions and trade fairs > Paris International Motor Show |
| Products > Tyres |
| Image 1 di 1 | |
| Definition | Gelatin silver bromide/paper |
| Full description of the subject | Panoramic view of the Pirelli stand set up for the Paris International Motor Show in 1956. In the foreground is an enlarged section of the carcass of a "Grancarico" tyre. In the background is a giant poster of the tyre with panels advertising its quality. |
| Measurements | 24 x 18 |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.