Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (4) |
| Author | Publifoto |
| Period | from 12 April 1957 to 27 April 1957 |
| Place taken | Milan |
| General description of the subject | View of Pirelli stands set up for the 35th Milan Trade Fair in 1957. Display of products from Azienda Monza. |
| Technical data |
4 Positives - 24 x 18 - B/W - gelatin silver bromide/paper |
| Categories | Exhibitions and trade fairs > Fiera Campionaria di Milano |
| Products > Miscellaneous products > Household articles > Gloves | |
| Products > Miscellaneous products > Self-contained breathing apparatus | |
| Products > Miscellaneous products > Water sports equipments and sailing > Diving masks | |
| Products > Miscellaneous products > Flippers | |
| Products > Miscellaneous products > Diving suits | |
| Products > Miscellaneous products > Sports articles | |
| Products > Miscellaneous products > Sailing > Boats in Armonite | |
| Products > Miscellaneous products > Sailing > Inflatable dinghies | |
| Products > Miscellaneous products > Sailing > Life jacket |
| Image 1 di 2 | |
| Number | 16608 |
| Definition | print on paper |
| Full description of the subject | View of the Azienda Monza stand. Display of items for underwater sports. |
| Image 1 di 2 | |
| Number | 16609 |
| Definition | print on paper |
| Full description of the subject | View of the gazebo displaying items for underwater sports, boats and mattresses. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.